Chantal Peterson, Creative Content Services | 2013 – ’22
I provide written content and strategic storytelling for impact-driven brands that want to generate measurable results and increase brand loyalty. I work with clients in wide array of industries including tech, the arts, wellness, business, real estate and non-profits.
I offer creative copywriting that converts by connecting to the reader authentically through targeted storytelling and bespoke marketing strategy.
· Scope of services includes: blogs, whitepapers, email marketing campaigns, social media ads, website copy, PR collateral, editing services and community management
· Clients see significant increase in brand awareness and sales through clear and creative marketing materials targeting their audience’s pain points and desires
@OmChantiskin | 2020-‘23
Hand-crafted, woman-owned luxe skincare made from organic, high quality ingredients that nourish and delight your skin. All products made from flowers, seeds, fruits and bees.
Ontraport | 2018-‘19
Senior content writer for Ontraport’s Marketing Department. Collaborated with Marketing Director and CMO on new marketing campaigns and helped write critical assets for company’s 2019 rebrand.
· Lead writer and Assistant Editor of Modern Ontrapreneur Magazine (Ontraport’s self-published magazine)
· Website copy: helped re-write key webpages for company-wide re-brand
· Blog articles, multiple topics, technical software usage articles, general knowledge topics and lifestyle pieces
· Wrote ad copy: Facebook, Instagram, YouTube and other social channels
· Lead writers meetings for junior level writers.
· Wrote targeted email marketing campaigns
· Wrote press releases for events, new campaigns and the company rebrand
Ongoing
· Genre-based screenwriter, interested in stories that blend social justice issues with fantasy concepts
· Semifinalist, ScreenCraft Virtual Pitch Competition 2021
· Quarterfinalist, ScreenCraft True Story and Public Domain competition 2022
The Montecito Journal / Santa Barbara Sentinel | 2015 – ‘18
www.santabarbarasentinel.com www.mjmag.com
· Secured interviews with celebrities, visiting artists and innovative entrepreneurs to bring fresh content to both publications
· Wrote 70% of the cover stories for a two year period, in addition to my regular columns: The Business Beat; Made IN SB, SB DIGS; Fitness SB
· Consulted with publisher on future creative direction strategy; provided ideas and direction for content to appeal to Millennial readers
· Created new forms of ad monetization built on local partnerships
· Represented the voice of The Sentinel through social media and special events
The BodyLove Project / Brand Talent and Hello Gorgeous | 2014 – ‘18
· Professional Curve model signed with two California-based modeling/commercial agencies
· Lead workshops and hosted well attended women’s retreats
· Produced community events (film screenings, speaker panels, 1-3 day women’s workshops
Drishti Yoga Essentials | 2013 – ‘15
· Jumpstarted and curated the content marketing strategy for Drishti, a luxury yoga clothing boutique, increasing SEO, sales, and brand loyalty
Created new local partnerships with influencers and ambassadors and helped build brand awareness through community events
Collaborated with web design team to streamline brand voice and aesthetic
UC, Santa Barbara California Higher Education Sustainability Conference | 2012 – ‘14
· Produced event activities to ensure compliance with applicable regulations and laws, ensured satisfaction of participants and effectively resolved issues as they arose
· Played a key role in selling conference tickets and packages; sold thousands of dollars’ worth of conference tickets for 2014
· Met with sponsors and organizing committees to plan scope and format of events, to establish and monitor budgets, and review event progress
Explore Ecology 2010-‘12
· Lead instructor of environmental education programs for K-12 classrooms throughout Santa Barbara county.
· Curated educational art exhibits and community workshops helping educate community members about plastic waste reduction, ocean and riparian system health and waste reduction
University of California, Berkeley, Berkeley, CA
Bachelor of Science in Conservation and Resource Studies 2005-‘09
Commencement Speaker, Conservation and Resource Studies Department Commencement
Member of the Presidents Honor Role; Graduate with Honors
SPUR Summer Research Grant Awardee: Self-directed research and grant writing on biofuels in India